MicroAd Singapore Invests In Ambient Digital Group

MicroAd Singapore Pte. Ltd. (CEO: Kentaro Watanabe; hereinafter referred to as “MicroAd Singapore”), the leading Online Advertising Platform company in Asia, today announced its investment in Ambient Digital Group (hereinafter referred to as “Ambient Digital”) that operates one of the largest digital ad networks in South East Asia (SEA).

“Along with our rapid expansion in Asia, our partnership with Ambient Digital has been a tremendous success,” said Kentaro Watanabe, CEO of MicroAd Singapore. “Through the investment this time, we are delighted to further strengthen our relationship with Ambient Digital and to contribute to the future growth of this amazing company.”

“Ambient Digital has become the leading Digital Ad Network in SEA by expanding through internal cash flow without the need for outside investment,” said Eric Rosenkranz, Chairman of Ambient Digital. “However, we decided to open up for Series A financing to accelerate our already impressive growth and expand our client service offering. That we were able to secure our funding from a single investor – MicroAd Singapore – shows that the region is embracing our brand of programmatic advertising.”

The funding will be used to further develop the Ambient Digital platform with a key focus around extending data credentials, crucial to delivering against advertiser goals in a largely audience traded future.

Andrew Stephens, CEO of Ambient Digital, said: “MicroAd are executing an aggressive expansion plan and Ambient Digital share their appetite for scaling businesses across SEA. This investment helps us stay on the leading edge of technology in today’s fast moving media landscape. Our goal is always to offer our advertisers new, unique, best-in-class solutions that will help them sell more products. This investment means that we can continue to move our business away from the traditional Ad Network model toward a complete audience buying solution designed for a programmatic age.”

MicroAd Singapore has entered into a partnership with Ambient Digital for the operations in SEA by establishing joint venture companies in Vietnam, Singapore and the Philippines and connecting its programmatic ad platform to Ambient Digital’s vast ad network in the region. It has been investing substantially for its business development in the Asia region as the market is expected to grow at a magnificent rate. Across Asia, MicroAd has established 18 offices in 10 countries and introduced its ad platforms, MicroAd BLADE and MicroAd COMPASS, which are catered for advertisers and publishers respectively for effective online display ads management and return maximization through advanced advertising technologies.

■ Ambient Digital Company Profile